Customised email marketing is an excellent way to keep your customers up to date on special offers, product launches or any other promotion you wish to advertise.
Customised email marketing from Easyweb is an affordable and profitable way to deliver personally addressed, relevant information to customers that they can read when it’s convenient for them.
Not all of your customers are interested in all of your products and/or services and bombarding people with email messages that don’t interest them is a sure-fire way to see them unsubscribe from your mailing list. Applying smart profiling techniques allows you to carefully target the most likely purchasers for (for example) special offers and product launches.
The concept itself is far from new: companies have profiled their customers and sought to target their advertising and marketing for decades. What is different is the method of delivery. With customised email marketing from Easyweb, you take a traditional and proven business practice and update it for today’s marketplace.
It’s all about targeted one-to-one communication that helps develop a strong brand and build a loyal community of customers.
Half a dozen great reasons to use our email marketing service:
1. It’s fast: both delivery and response are quick and easy. Customers can click through to a specific page on your website and instantly find out more and/or make a purchase.
2. It’s targeted: it’s a unique opportunity to fine tune your message and direct it to a specific segment of your target market or customer base.
3. It’s personal: recipients receive an email addressed personally to them.
4. It’s versatile: you can use it for regular updates to your entire mailing list or targeted offers to a specific segment; to reward customer loyalty or to tempt people to buy for the first time.
5. It’s tracked: you can gain valuable business information, as tracking can reveal, for example, how many emails were delivered, how many bounced back, how many readers clicked through for more information, and whether anyone unsubscribed.
6. It’s green and clean: no printing, no postage — no problem!
Easyweb can provide you with assistance and technical expertise, tailored to the unique needs of your business, to allow you to deliver creative customised email marketing campaigns that get real results.
For further information on how we can help you with your customised email marketing campaigns call one of our advisers on 0330 122 7447 (30 lines).