What is SEO?
Search Engine Optimisation is the process of improving the visibility of a website on Google and other popular search engines. A high ranking on Google gives you the ability to advertise to customers who may otherwise never be aware of your business.
SEO is highly cost-effective, as the returns are potentially unlimited. A top place listing on Google establishes your business as a market leader and the first place new customers will look. Add this to an excellent website to hook customers, and you have a recipe for increased success.
If you want to reach potential customers who are searching for a service you provide, then SEO is the way forward.
How does it work?
The first step is to carry out keyword research based on your site content and existing competition. We then discuss with you what keywords we should target and also outline the work required to ensure your website is optimised correctly.
The following stage is what we call “on-site optimisation”, where we ensure the content is of high quality and relevant to your chosen keywords. We also amend the site architecture if required, including new pages and additional content.
Once your optimised website is online, we then monitor the progress of your keywords using the latest rank tracking software. A major “off the page” ranking factor is link building. This is where we get links to your website from other relevant and trusted websites. Click here to find a selection of websites we have successfully promoted using SEO. All of these websites have achieved first page ranking for their chosen keywords.